Upgrade Your airBaltic Experience with Plusgrade: A Winning Partnership
Elevate your journey with airBaltic and Plusgrade’s innovative Business Class upgrades. Bid, relax, and enjoy premium services on your next flight!
airBaltic Teams Up with Plusgrade: Redefining Travel Excellence
airBaltic, Latvia’s innovative national airline, has joined forces with Plusgrade, a global leader in ancillary revenue solutions, to deliver an elevated travel experience. This partnership introduces a seamless way for passengers to upgrade to Business Class, combining comfort with affordability while boosting revenue for the airline.
By offering passengers the ability to bid for Business Class upgrades, airBaltic is paving the way for greater accessibility to premium travel. Successful bidders can enjoy exclusive perks like priority check-in, lounge access, and enhanced onboard services. The collaboration also aligns with airBaltic's commitment to sustainable and efficient aviation.
"We're thrilled to partner with airBaltic to bring innovative premium travel solutions to passengers while optimizing revenue streams for the airline," said Ken Harris, CEO of Plusgrade. This dynamic partnership promises not only a luxurious journey for passengers but also new revenue opportunities for airBaltic.
Unlock New Heights with airBaltic's Business Class Upgrades
The Bidding Experience: Affordable Luxury
Have you ever dreamed of flying Business Class without breaking the bank? With airBaltic’s new bidding system, passengers now have the chance to experience premium travel at a price they set. Eligible passengers can place bids for available Business Class seats, making luxurious flying more accessible than ever.
The process is simple: upon receiving an invitation, passengers can bid within a range set by airBaltic. If their bid is accepted, they’re upgraded to Business Class, gaining access to unparalleled comfort and exclusive services. It’s an easy and exciting way to elevate your travel experience.
Premium Perks Await You
Successful bidders unlock a world of luxury that starts before takeoff and lasts throughout the journey. Priority check-in and boarding ensure a stress-free start, while access to premium airport lounges lets travelers relax in style.
Onboard, passengers enjoy gourmet meals, extra legroom, and personalized service, making their flight an unforgettable experience. These Business Class perks aren’t just about comfort—they’re about transforming the way you travel.
A Sustainable and Innovative Future
airBaltic’s partnership with Plusgrade doesn’t just enhance travel—it also reflects a commitment to sustainability and operational efficiency. By maximizing the use of Business Class seats, airBaltic minimizes waste and optimizes its resources.
Looking ahead, the airline plans to introduce even more premium upgrade options in 2025, ensuring passengers continue to enjoy innovative and luxurious travel solutions. As Natālija Kuzmina, VP of Customer Experience, puts it, “This partnership allows us to extend the benefits of Business Class to more passengers while staying true to our values of excellence and sustainability.”
Final Thoughts: Transforming the Travel Experience
The collaboration between airBaltic and Plusgrade is a game-changer for travelers seeking premium experiences without the premium price tag. This initiative not only elevates customer satisfaction but also supports airBaltic’s commitment to innovation and revenue growth. Whether you’re a frequent flyer or planning a special trip, the chance to bid for Business Class makes luxury travel more accessible than ever.
So, why settle for ordinary when you can experience extraordinary? With airBaltic and Plusgrade, your next flight could be the ultimate journey in comfort and style.
About PlusgradePlusgrade powers the global travel industry with its portfolio of leading ancillary revenue solutions. Over 200 airline, hospitality, cruise, passenger rail, and financial services companies trust Plusgrade to create new, meaningful revenue streams through incredible customer experiences. As the ancillary revenue powerhouse, Plusgrade has generated billions of dollars in new revenue opportunities across its platform for its partners, while creating enhanced travel experiences for millions of their passengers and guests. Plusgrade was founded in 2009 with headquarters in Montreal and has offices around the world.
About airBaltic
airBaltic (Air Baltic Corporation AS) is the leading airline in the Baltics and one of Europe's fastest-growing carriers. As a hybrid airline, it leverages the upsides of both traditional network and low-cost carriers. Through a network of more than 130 routes from Riga, Tallinn, Vilnius, Tampere and, seasonally, Gran Canaria, airBaltic connects the Baltics with over 80 destinations across Europe, the Middle East, North Africa, and the Caucasus. Founded in 1995, today airBaltic operates one of Europe's youngest fleets, consisting of 49 Airbus A220-300 aircraft, and employs over 2 700 professionals. The company is majority-owned by the Latvian state, which holds a 97.97% stake, with the remaining 2.03% owned by private shareholders.
airBaltic's commitment to excellence is recognized by numerous prestigious awards including the Best Airline in its region by Skytrax for three consecutive years. In 2022, the International Air Transport Association (IATA) recognized airBaltic with the Diversity and Inclusion Team Award. Furthermore, in 2023, APEX awarded the company the Passenger Choice Award for Best Cabin Service in Europe, and in 2024 airBaltic also received the APEX Four Star Major Airline Award, recognizing its commitment to providing a high-quality travel experience. In 2024, the airline was awarded the PROS AI Innovator Award for leveraging AI to drive transformative outcomes and optimize operations.
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